GOING OVER MEDIA CONSUMPTION TRENDS AT PRESENT

Going over media consumption trends at present

Going over media consumption trends at present

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This short article describes a few of the most significant changes in consumer practices when it pertains to consuming media.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form media content, the method by which individuals are getting their information is also shifting. People are progressively turning towards online news sources, rather than watching television, to discover the latest worldly affairs. However, concurrently, due to a constant circulation of knowledge, people are becoming overwhelmed by huge volumes of content. In response to this, news agencies are re-engaging audiences by read more making short form content that is clearer and easier to follow. These days it is common to find news channels that have large followings on social media sites. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this approach has been necessary for providing people with trusted and authenticated news sources, in a form they can readily interact with.

In the current digital age, mobile phones have become one of the most popular tools that individuals are using to view videos and gain access to media. Nowadays, many social media channels are providing endless feeds of brief, fast-paced videos, that are growing in appeal among smart device users. In fact, statistics show that that globally, mobile content viewing is on the rise, revealing that short form media is among the fastest growing media trends today. These platforms enable users to see a variety of selected content and react quickly, making these videos much more appealing and addictive than conventional media. Short form videos are also being used regularly for news and academic functions, not just for entertainment. Consequently, this trend is shifting the way people are actively looking for and expecting to receive knowledge, in a much faster, shorter and more functional format.

Over the last few years, with the growth of digital media, the way in which individuals consume media has evolved significantly. For several years, traditional tv was the main source of household home entertainment for many people. However, from the development of streaming platforms, many audiences are averting from arranged television, specifically among younger individuals. Rather, international media content analysis shows that more individuals are buying memberships to streaming services, which strongly affirms the transformation in audience consumption practices. These services are popular for allowing people to watch the shows and films they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming platforms as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the industry.

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